Fee Simulator | Website vs Marketplace

Adjust Website share & Growth to forecast savings.

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Developed by Modinity Data & Business Intelligence Team

Assumptions

MP is blended. TapCart (App only). Midtrans/FreeShipping (Website+App).

Baseline Dataset

Ramadan Day 1

1 Mar 2025

Full Month

1–31 Mar 2025

Global Website Share

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100% Website 0%

Slide left to increase Website share

Projected Sales Growth (%)

Custom (>100%)

-100% 100%

MP Fee 2025 (%)

MP Fee 2026 (%)

TapCart Fee (%)

Midtrans (IDR/trx)

Free Shipping (Website)

Eligible %

Avg Subsidy (Rp)

Executive Summary

Total Projected Sales

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Website: — • MP: —

Projected Website Sales

—

Fee

—

Projected MP Sales

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Fee

—

Baseline Fee

—

Projected Fee

—

Net Delta

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Dynamic Insight

A) Inputs & Configuration

Baseline sales + transactions by channel. Use the sliders to adjust projected Website share per brand.

Brand	Shopify%	Web Sales	Web Trx	App Sales	App Trx	MP Sales	MP Trx	Projected Website Share

B) Detailed Projections

Projected channel split and fee breakdown based on your inputs.

Brand	Projected Sales Breakdown	Projected Trx Breakdown	Baseline Fee	Projected Fee	Δ Fee	Δ %

* Projections assume constant total sales per brand. Transaction counts are estimated using baseline AOV per channel.